• What are the key features and benefits to your product or service?
• Are there any special advantages to your product or service?
• What terms and approaches are used in describing your and your competitors' offerings?

• What motivates your target audience to buy?
• Whay is your product or service important to your audience?
• What type of person are you appealing to?

• How does your sales team approach prospects? What steps do they take
• What angles do your reps use in order to sell? What works?
• When does your  team approach prospects in the buying cycle?

Unifying your sales strategy, process and message

We clearly and poignantly define what you sell, who you sell to, and how you sell—unifying both your sales strategy and messaging. Designed to increase sales efficiency and effectiveness, the program improves lead qualifying, prospect targeting and close rates.