Unifying Your Sales Strategy, Process & Message

What You Sell
  • What are the key features and benefits to your product or service?
  • Are there any special advantages to your product or service?
  • What terms and approaches are used in describing your and your competitors' offerings?
Who You Sell To
  • What motivates your target audience to buy?
  • Whay is your product or service important to your audience?
  • What type of person are you appealing to?
How You Sell 
  • How does your sales team approach prospects? What steps do they take
  • What angles do your reps use in order to sell? What works?
  • When does your  team approach prospects in the buying cycle?

Unifying your sales strategy, process and message

Can each and every one of your sales people deliver a convincing value proposition in less than half a minute? Is your team consistent and effective in their sales approach—both individually and as a group? Staying disciplined and on message are essential for sales success. They ensure that your sales team is on the same page throughout the sales process, approaches prospects at the right time in their purchase cycle, and—most importantly—motivates people to buy.

We clearly and poignantly define what you sell, who you sell to, and how you sell—unifying both your sales strategy and messaging. Designed to increase sales efficiency and effectiveness, the program improves lead qualifying, prospect targeting and close rates.

What’s Included in our Program?

Updated messaging for your
company and service offerings

Value Proposition

Identification of pain points

Competitive Overview

Sales Coverage Plan

Call, letter and email scripts

Account Blueprints

Objection Handling Strategy

Elevator Pitches

Website Builder